Does Mobile App Enhance Retail Business Performance?

Since mobile apps development companies USA as well as mobile apps are booming in every field of business, how retailers can be away from the fire of it? Mobile app becomes a success key in most of the businesses now days. The reason behind this is the increased usage of smartphones.

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A survey says that most of the people find mobile as a convenient and friendly way to surf than on computers. It is more convenient using a mobile app than a mobile website.

Many retailers like Amazon, eBay, Starbucks, Reevoo, and The Hunt, etc. are the famous online retailers whose success graph is increasing due to the launch of their mobile apps. But by following these big names, only creating new mobile app will not help you to get a good business, but you have to develop a good, and user-friendly app, with easy functionalities. Also you have to focus on various platforms of mobiles. Mainly you have to focus on iOS apps development, iPad apps development, Android apps development, etc. as these are the platforms of mobiles most of the people have.

The app for your retail business can only be successful if from its UI/UX to its payment gateways, everything is perfect. Any single mistake can affect the friendliness of the app, and it will directly affect your business.

Firstly you have to understand the connection between mobile app and retail store –

• The time spent by a person in finding the best online store through the web is increasing considerably

• More than 70% people are using their smartphones, anytime, anywhere for shopping

• People are feeling comfortable with mobile to surf as well as to do online shopping.

• Nowadays, peopleare preferring to go with online transactions because of the increased security provided by the banks.

• In providing the best ROI to the retailer among other marketing investments, the app is in top position.

So if you are thinking to develop an app for your retailing business, you need to remember about its design and features as well. From the above points, it may be clear to you that how mobile app is important for a retail business.

According to an EKN Mobility in Retail 2014 report, 77% of retailers believe store operations will benefit the most from mobility strategies.

“A mobile app is a huge opportunity for retailers to revolutionize how their employees work,” said Hugh Owen, Vice President of Mobile Products at MicroStrategy.

Now, we have to think that will it really increase the profit of your retailing business. Below points can clarify this doubt:

• Mobile app is helpful in location-based marketing.

• The app can attract customers with offers like reward points, and discounts.

• Customer loyalty can be improved with mobile app

• Business cost will be under control

• Sale will increase, while out-of-stock will decrease as the manager can always keep an eye on the stock available

• Manager can make faster and smarter decisions, as he will always be updated with the latest information

With the above strategies, many people in the retail industry are getting benefits, and they are taking their businesses to higher level.

The Last Word

So the question is to develop a new app for your retail business, or to rely on a website only? The fact is, the market is there for both, and your customers are using both, websites as well as mobile apps. But as the mobile, particularly the smartphone market is increasing, there is a need of developing an app for your business to compete with the others in the industry, and to cope up with the new challenges and as well as to increase your income.

Want to develop a mobile app for your retail business?

If yes, you are going in a right path. We are here to help you in your journey. FuGenX is the one of best Mobile app development companies NYC, best mobile application development company in los angeles as well as one of the leading Mobile app development companies in Chicago, Washington etc. We have developed many successful retail apps, including India’s largest online grocery store, Big Basket.

Please reach us at fugenx.com or info@fugenx.com for world-class retail app development services.